Lingerie that costs a car sells

 

Miranda Kerr modelled a $2.5 million Victoria's Secret bra last month but have women's expectations on expensive underwear been heightened.

Agent Provocateur charges close to $25,000 for a crystal-covered playsuit, which is part of the sexy lingerie chain's Soirée range which launched two years ago. Until now, the "premium" collection was only sold in selected boutiques - mainly because paying for security for the Swarovski-laden underwear was so expensive, Mail Online reported.

Who would wear clothes over the top .... Lingerie company Agent Provocateur has launched its collection online. Pictures: Agent Provocateur

Peaches Geldof models Agent Provocateur's see-through lingerie

Now almost the entirety of the Soiree range - which includes silk satin knickers that cost more than $450 - is now available online.

To celebrate the online launch, Agent Provocateur made a short - but very sexy - horror film, Les Fleurs Du Mal, which features beautiful models cavorting and torturing each other in the expensive underwear.

Pictures: Victoria's Secret angels

Launched online ... Lingerie company Agent Provocateur claim people spend $20,000 to $30,000 at a time on their luxury items. Pictures: Agent Provocateur

Not that the premium range needs much promotion. Customers are already snapping up items - especially in the Middle East and Russia, according to Agent Provocateur's CEO, Garry Hogarth.

He said that Soiree customers "show no resistance at the higher price points", revealing that some of his high-end customers spend between $20,000 and $30,000 on the Soiree line each time they visit.

"They're just looking for the most beautiful pieces, whether it's lingerie or clothing or handbags," Hogarth told Mail Online.

Only the most expensive item, the $25,000 playsuit with handmade tassels and Swarovski glass beads, is not available from Soiree's website. Images of the playsuit have not yet been revealed, but it will be available at Harrods in London from November 5.

Soiree's products are all made from the finest silks and embroidery, hand-finished and in limited edition. The collection has previously only retailed in global destination boutiques such as Harrods and Madison Avenue.