Nearly Naked Mother & Daughter Lingerie Ad Campaign Under Fire

 is it normal for mothers and daughters to lounge around together nearly naked in their lingerie?A new advertising campaign for a sexy and expensive intimates line, which features a mother and daughter modeling skimpy lingerie, has sparked controversy for its sexual and “incestuous” overtones – and RadarOnline.com has the photos and details.PHOTOS: Controversial Mother & Daughter Lingerie Ad CampaignThe Lake & Stars, which was started by Nikki Dekker and Maayan Zilberman in 2007, recently launched their Fall/Winter 2011 campaign.  In the images, a 19-year-old and her gray-haired mother are shown laying around in their bras, panties, bustiers and garter belts. In some of the photos, background accents include cactus plants and logs.“These ads are highly suggestive. They are clearly designed to titillate consumers; mostly men,” psychologist Dr. Nancy Irwin told FOX411’s Pop Tarts column. “The incestuous and lesbian suggestions, with the phallic images of cactus and logs, are juvenile at best.“I'm disgusted, yet hardly surprised by this. Advertisers (particularly of undergarments) continuously push the envelope on good taste to simply get attention and drive sales."PHOTOS: Kellan Lutz And Anne V Model For Dylan GeorgeIrwin isn’t the only one shocked by the ads.“Maybe this is my Connecticut upbringing coming out here,” wrote Jaime Peck on The Gloss, “but does anyone else find these images just a tiny bit creepy?”One of the owners of the lingerie and swimwear line, Maayan Zilberman, was shocked that her mother-daughter modeling duo, who she claims are friends of hers, has sparked any controversy.Kellan Lutz Says He Doesn't Have Time To Find A Girlfriend“We're surprised that people are reacting with such violently negative connotations such as incest, given that we were only making light of a healthy and beautiful relationship between two women...something we think people in our culture are often uncomfortable with,” she said in a statement.How do you feel about the mother-daughter lingerie ad campaign? Sound off below!

The Lake And Stars: Mother Models Lingerie With Her Teen Daughter

Sexy? Beautiful? Extremely awkward? We just can't decide.

Then again, that's exactly what Nikki Dekker and Maayan Zilberman, co-owners of the New York-based lingerie and swimwear label, are aiming for. They have us talking about it and have you reading about it, looking at it, and possibly walking into their new store because of it.

"A lot of the themes that we're dealing with are about psychology between women as they're growing up and dealing with family politics or women in the workplace," Zilberman told The Huffington Post. "We always poke fun at these ideas that people take really seriously, but we're trying to make it so that people can talk about it and have a sense of humor about it."

The mother and daughter pictured in the campaign are not models by trade, Zilberman said. They are just her next-door neighbors in Brooklyn, everyday women, who seem to have an interesting relationship. "They're always so loving and tender towards each other," Zilberman said.

"That's what really drives the collection and what drives the photos: these women who are experiencing something that we're not necessarily experiencing. I wanted to present portraits of them so that people would see the chemistry that they have. I think it's really rare, you don't see a lot of that."

No, we certainly don't see mother-daughter duos embracing in sheer underthings. Scantily clad women is nothing new in fashion advertisements, but there is something extremely unconventional about the way The Lake And Stars had the mother-daughter pair pose so provocatively.

"There's no shock value here. We're not trying to make people feel uncomfortable in order to provoke dialogue," Zilberman said. "We're just trying to confront some of these issues that I think people aren't really talking about so much."

Zilberman, who is in her early 30s, said that the goal of the campaign is to spark discussion about how younger generations of women relate to older generations of women, and vice versa.

"So for our customer, for our viewer to see these photographs, you're confronted with this feeling of 'who's the sexy one?' Because there's always someone who's sexier and there's always some kind of competition going on; there's always a tenderness going on; there's always a tension," she said.

"We're opening it up to think about: Is it OK for a mother and daughter to feel tender toward each other? And what happens when they're in sexy clothing?"

Taking a look at some of The Lake And Stars' latest campaign images below, have they gone too far? Or is this a creative way to start an important conversation?