Christmas shopping: How to tell when men start? Chanel No5 sales go through the roof

 Mad dash: Many men leave their Christmas shopping to the last minute with 250,000 of them not due to start until 24 December

It's not the panic-stricken dash through the underwear section, the sweaty brow or glazed expression that signifies the beginning of the male Christmas shopping spree.

The real clue to when men hit the shops to gather up goods for their loved ones begins when sales of a certain perfume go on the increase.

Finding out when men start Christmas shopping is simple - sales of Chanel No.5 perfume go through the roof.

It’s the most popular fragrance bought by men every year, and signals the beginning of their annual Christmas splurge, says high street store Debenhams.

Demand for lingerie and jewellery soar at the same time as men opt for the one-stop-shop approach and complete their Christmas purchasing in one marathon session.

So great is the trend that experts have dubbed the day 'The Male Sale' and entire retail plans are now built around the vital date.

Said Debenhams spokesperson, Ruth Attridge, 'It's like a starting pistol going off.

'As soon as we see sales of Chanel No. 5 rising, we know that men have begun the race to get their Christmas shopping done.

'Men have a totally different way of shopping. They just want to get into store, pick up the items they want as quickly as possible - and leave'.

Old favourite: Classic Christmas gifts bought by men inlclude Chanel No. 5, lingerie and jewellery

This year, 'The Male Sale' began on Saturday 17th December (and is expected to peak on Christmas Eve when 250,000 men hit the shops for the first time) but on previous years, it has begun as late as December 21st – just four days before the big day.

In contrast, women are believed to begin Christmas shopping in earnest in the first weekend of November when sales of festive decorations rise rapidly.

To offer a helping hand to the last-minute male shopper Debenhams has launched a ‘Christmas Express’ service which allows customers to have their gift buying sorted in less than an hour by the department store’s personal shoppers.

And they are not the only store to cash in on the present buying habits of men as Selfridge's have launched a mobile phone app to help ease the strain and John Lewis have come up with the Christmas Clinic for Men.

With all this assistance and advice on offer there may just be room under the Christmas tree for more than the usual lingerie and perfume, but don't hold out much hope ladies.

SIZE MATTERS: Make sure you know her size for bra and knickers by checking more than one item in her underwear drawer

SEXY DETAILS: Women tend to buy practical day-to-day lingerie for themselves rather than spoil themselves, so going for something a little more glamorous, but nothing OTT

INSIDE OUT: Opt for something that will enhance your partner's best bits

DON'T PANIC: It's nice to get a surprise on Christmas Day but if all else fails you can buy a gift voucher and go shopping together in the sales

View the original article here

Male sale: How to tell when men start their Christmas shopping... sales of Chanel No5 go through the roof

 Mad dash: Many men leave their Christmas shopping to the last minute with 250,000 of them not due to start until 24 December

It's not the panic-stricken dash through the underwear section, the sweaty brow or glazed expression that signifies the beginning of the male Christmas shopping spree.

The real clue to when men hit the shops to gather up goods for their loved ones begins when sales of a certain perfume go on the increase.

Finding out when men start Christmas shopping is simple - sales of Chanel No.5 perfume go through the roof.

It’s the most popular fragrance bought by men every year, and signals the beginning of their annual Christmas splurge, says high street store Debenhams.

Demand for lingerie and jewellery soar at the same time as men opt for the one-stop-shop approach and complete their Christmas purchasing in one marathon session.

So great is the trend that experts have dubbed the day 'The Male Sale' and entire retail plans are now built around the vital date.

Said Debenhams spokesperson, Ruth Attridge, 'It's like a starting pistol going off.

'As soon as we see sales of Chanel No. 5 rising, we know that men have begun the race to get their Christmas shopping done.

'Men have a totally different way of shopping. They just want to get into store, pick up the items they want as quickly as possible - and leave'.

Old favourite: Classic Christmas gifts bought by men inlclude Chanel No. 5, lingerie and jewellery

This year, 'The Male Sale' began on Saturday 17th December (and is expected to peak on Christmas Eve when 250,000 men hit the shops for the first time) but on previous years, it has begun as late as December 21st – just four days before the big day.

In contrast, women are believed to begin Christmas shopping in earnest in the first weekend of November when sales of festive decorations rise rapidly.

To offer a helping hand to the last-minute male shopper Debenhams has launched a ‘Christmas Express’ service which allows customers to have their gift buying sorted in less than an hour by the department store’s personal shoppers.

And they are not the only store to cash in on the present buying habits of men as Selfridge's have launched a mobile phone app to help ease the strain and John Lewis have come up with the Christmas Clinic for Men.

With all this assistance and advice on offer there may just be room under the Christmas tree for more than the usual lingerie and perfume, but don't hold out much hope ladies.

SIZE MATTERS: Make sure you know her size for bra and knickers by checking more than one item in her underwear drawer

SEXY DETAILS: Women tend to buy practical day-to-day lingerie for themselves rather than spoil themselves, so going for something a little more glamorous, but nothing OTT

INSIDE OUT: Opt for something that will enhance your partner's best bits

DON'T PANIC: It's nice to get a surprise on Christmas Day but if all else fails you can buy a gift voucher and go shopping together in the sales

View the original article here

Canadian lingerie retailer sees sales blossom after Arab Spring

Canadian retailer La Vie en Rose has discovered an unexpectedly strong demand for its frilly, sexy lingerie among Muslims and is planning a major expansion in Arab countries.

Beneath their abayas and veils, women in Arab countries are apparently wearing the same risque lingerie as women in Canada.

Saudi women are “very fashion conscious,” said vice-president Luc Poirier. “The only notable difference in styles is in nightgowns, which are longer for our Arab clients, below the knees.”

The Montreal-based company already earns 10 percent of its Can$150 million in annual revenues from 55 stores in Saudi Arabia, the United Arab Emirates, Kuwait, Lebanon, Jordan, Algeria, Egypt, Morocco and Kazakhstan.

But it is expected to triple its store count in the Middle East as part of a major expansion over the next three years, spurred on by recent political changes in the region and with the help of its partner Al Hokair Group.

At a glance, Saudi Arabia may seem like a difficult market for sexy feminine undergarments. Adherence to a strict conservative dress code defined by Islam and tribal customs prohibit women from showing any skin in public, making advertising problematic.

In stores, only men are currently allowed to work as sales clerks and there are no changing rooms for women to try on lingerie.

This is starting to change, noted Poirier. Women in Saudi Arabia will soon be allowed to vote in local elections, as well as work in a broader range of jobs, including retailing. This will mean La Vie en Rose can finally recruit female sales clerks to serve a mostly female clientele in the country.

The company’s next store opening is set for Tunisia, where a revolutionary wave began with the self-immolation of a fruit vendor in protest of police corruption and ill treatment, and spread throughout the Arab world this year.

'Essex' inspires British undie sales

 British fashion retailers are crediting ITV2 series "The Only Way is Essex" for rising sales of sexy lingerie.

The Peacocks clothing chain said the reality TV program is inspiring girls to wear the typically night-time underwear during the day and sales spike with every episode of "Essex," The Sun reported Monday.

The chain said lingerie sales at its stores across Britain are up 73 percent over the same time in 2010.

"The 'If you've got it flaunt it' generation is officially upon us, with customers becoming more adventurous than ever," Peacocks marketing director Lisa Bond said.